Canal+ hidden camera

A 3-step participative FACEBOOK campaign/contest.
1. The viewer picked a movie or a sport event from Canal+ new programs
2. He then sent a hidden camera scenario to Canal+
3. The winner then shot the video with our team.
The result : more then 400’000 views on FB in a few days and a unique way to promote C+ premium content as well as our national Rugby team.

1. transformers

Titre

We came up with practical way of morphing the raw material of the channel (the series themselves) into unique moving imagery. A camera is mounted onto a drill when rotating at full speed, the extreme circular motion blur creates mesmerizing backplates.

2. Planet of the Apes

3. Rugby top 14