The channel in the image of its series
Project
Overview
The brief of this rebrand was for the stars of the series to embody the channel and to encourage the die-hard viewers to share their passion with others. The solutions we brought were a new logo, grid system, visual treatment as well as a participatory quiz system.
Logo
A series of blocs create an intriguing and playful brand.
Grid system
We created a grid that ensured consistency while facilitating in-house production.
The device
We came up with practical way of morphing the raw material of the channel (the series themselves) into unique moving imagery.
Visual treatment
A camera is mounted onto a drill when rotating at full speed, the extreme circular motion blur creates mesmerizing backplates.
Kinetic
Network ID’s are made of powerful lines from our anti-heroes and strong images from the shows.
Who am I?
Another quiz where the viewer must guess the anti-heroes name based on three clues.
Who said?
A multiple answer quiz asking the viewer who said a certain quote.
Definition
Fun promos bringing a new spin on a word’s definition.
Credits
Client CANAL+ / JIMMY
Concept / Production Ramon + Pedro
Creative directors Antoine Tinguely / Laurent Fauchère
Account director Christine Gaulis