Unfolding new perspectives
Project
Overview
Unfolding effects
This commercial presents the new Marriott Courtyard’s Lobby as an inviting new space unfolding in front of our eyes. This direction makes a perfect analogy, as unfolding also means: to disclose / present
Client Marriott
Project Spot
Platform TV
VFX
The look and feel is like watching an origami self-create itself from a flat piece of paper. Our goal was to sell realism and integration in the scene, which dictated the use of multi-pass motion control.
Credits
Client Marriott
Concept Ramon + Pedro
Production Partizan
Creative directors Antoine Tinguely / Laurent Fauchère