C NEWS
CNEWS, one of the most watched news network in France, provides 24-hour national and global news coverage. We created an immersive experience in the world of information, giving the viewer an impression of a vivid 360° overview.
LOGO REVEAL
We provided CNEWS with a toolkit for IDs and promos, based on a dimensional logo construction. The 3d construction is a visual metaphor suggesting the analysis, the synthesis and the structure of the ever changing world of information.
360° NEWS
We used timelapse and panoramic imagery for “on air” backgrounds.
Cinemagraph
An embodied branding. We used cinemagraph effects on the newscasters. The result : a sens of continuous motion and a unique way of presenting them.
OPEN #1
LA MATINALE. Every morning, Paris wakes up with “la matinale “. Among its newscasters, Jean-Pierre Elkabbach drives the political interviews.
OPEN #2
LE DIRECT DE FERRARI. Every night, Laurence Ferrari receives the women and men who make the policy in The Direct Ferrari.
OPEN #3
EDITION SPECIALE. Breaking news
PUB
The commercial breaks using timelapse and panoramic footage.
