We provided CNEWS with a toolkit for IDs and promos, based on a dimensional logo construction. The 3d construction is a visual metaphor suggesting the analysis, the synthesis and the structure of the ever changing world of information.
We used timelapse and panoramic imagery for “on air” backgrounds.
An embodied branding. We used cinemagraph effects on the newscasters. The result : a sens of continuous motion and a unique way of presenting them.
LA MATINALE. Every morning, Paris wakes up with “la matinale “. Among its newscasters, Jean-Pierre Elkabbach drives the political interviews.
LE DIRECT DE FERRARI. Every night, Laurence Ferrari receives the women and men who make the policy in The Direct Ferrari.
EDITION SPECIALE. Breaking news
The commercial breaks using timelapse and panoramic footage.