Structuring the constant flow of information
Project
Overview
Formerly known as iTélé, CNEWS offers its viewers a complete overview of a news topic and a unique point of view on the news. It's on this basis that we've recreated a look and feel based on 360-degree, panoramic vision.
Logo reveal
We provided CNEWS with a toolkit for IDs and promos, based on a dimensional logo construction. The 3D construction is a visual metaphor suggesting the analysis, the synthesis and the structure of the ever changing world of information.
360° News
We used timelapse and panoramic imagery for “on air” backgrounds.
Cinemagraph
An embodied branding. We used cinemagraph effects on the newscasters. The result : a sens of continuous motion and a unique way of presenting them.
Open n°1
LA MATINALE. Every morning, Paris wakes up with “la matinale “. Among its newscasters, Jean-Pierre Elkabbach drives the political interviews.
Open n°2
LE DIRECT DE FERRARI. Every night, Laurence Ferrari receives the women and men who make the policy in The Direct Ferrari.
Open n°3
EDITION SPECIALE. Breaking news
Commercial break
The commercial breaks using timelapse and panoramic footage.
Credits
Client CNEWS
Concept / Production Ramon + Pedro
Creative directors Antoine Tinguely / Laurent Fauchère
Account director Fanny Vuattoux