Structuring the constant flow of information
Project
Overview
Formerly known as iTélé, CNEWS offers its viewers a complete overview of a news topic and a unique point of view on the news. It's on this basis that we've recreated a look and feel based on 360-degree, panoramic vision.
Logo reveal
We provided CNEWS with a toolkit for IDs and promos, based on a dimensional logo construction. The 3D construction is a visual metaphor suggesting the analysis, the synthesis and the structure of the ever changing world of information.
![the cnews logo in the making angle 1](https://api.ramonandpedro.com/storage/363/conversions/HNDkhXDoGb9ES310Dvrlg51CUYTsgDocGjZGC5cm-webp.webp)
![the cnews logo in the making angle 2](https://api.ramonandpedro.com/storage/364/conversions/opt47il2L7UlXwpFUmMFbvqr0f1yR1MaZvvxw11W-webp.webp)
![the final cnews logo](https://api.ramonandpedro.com/storage/365/conversions/qnh1sGEWkHLra7glRXAESBqegp9N8TUEEJ2a6IJg-webp.webp)
![the cnews logo being deconstructed](https://api.ramonandpedro.com/storage/366/conversions/YRX4HXklLMgzwbDuy2hcGfmTky6rLQuaMhCAMaW9-webp.webp)
![transition between cnews logo and weather announcements](https://api.ramonandpedro.com/storage/367/conversions/qlRHMfFtwSnIKWNRZMdZxukHwxaoZzqZ6vAnF7AU-webp.webp)
![final weather announcements break](https://api.ramonandpedro.com/storage/368/conversions/eq4LpQ4qDEzE93uCXAPI6RSaPMoSw3VE5ZUZA8LA-webp.webp)
360° News
We used timelapse and panoramic imagery for “on air” backgrounds.
Cinemagraph
An embodied branding. We used cinemagraph effects on the newscasters. The result : a sens of continuous motion and a unique way of presenting them.
Open n°1
LA MATINALE. Every morning, Paris wakes up with “la matinale “. Among its newscasters, Jean-Pierre Elkabbach drives the political interviews.
Open n°2
LE DIRECT DE FERRARI. Every night, Laurence Ferrari receives the women and men who make the policy in The Direct Ferrari.
Open n°3
EDITION SPECIALE. Breaking news
![example of a roadside poster](https://api.ramonandpedro.com/storage/371/conversions/hQM4CiCTaR1zEQroIQq3adf7Yw3bnFgu5KXfb1pO-webp.webp)
![example of a roadside screen](https://api.ramonandpedro.com/storage/372/conversions/bUzVLk9rjAljTbe3IJYQ4VXXIvO0cpTDBm0QhH06-webp.webp)
![generic](https://api.ramonandpedro.com/storage/373/conversions/evkxfTuZYivoXCt5q7iuDT7i2oHX2pf26LMuija1-webp.webp)
![generic 2](https://api.ramonandpedro.com/storage/374/conversions/AyN9zbzqH3jVbz8vJXoqwBKtSV6vYmtkAKHGbhz1-webp.webp)
![generic 3](https://api.ramonandpedro.com/storage/375/conversions/VCCNFGlZraXdjAAD8qRzLQZ4H7x9G3NSDPtHZqsi-webp.webp)
![generic 4](https://api.ramonandpedro.com/storage/376/conversions/ZJZf6agZso4TdXPtD1xVIBaeo9xHJWjD7YRMJu2T-webp.webp)
Commercial break
The commercial breaks using timelapse and panoramic footage.
![Step 1 of commercial Break](https://api.ramonandpedro.com/storage/359/conversions/kGfqVeNHzBQxQqByDpEjp5yseuyI8Vf7fqeSzjtL-webp.webp)
![Step 2 of commercial Break](https://api.ramonandpedro.com/storage/360/conversions/6MkMMgei0ATvAQVhH5fJTU5shkZv4wyPDE44qdub-webp.webp)
![Step 3 of commercial Break](https://api.ramonandpedro.com/storage/361/conversions/zb5VK3FIYuvLPXxMcQAyVphqrMfOriWdFYpSTeum-webp.webp)
![Step 1 of commercial Break alternative](https://api.ramonandpedro.com/storage/362/conversions/V54ROPo2q8JWObLCp8QQip0DWnUxSa1yTRFS0B45-webp.webp)
![Step 2 of commercial break alternative](https://api.ramonandpedro.com/storage/369/conversions/EBHFvXAoAE9yYIIvDAr0pH5OD2xw5BqR2lXMpYdM-webp.webp)
![Step 3 of commercial break alternative](https://api.ramonandpedro.com/storage/370/conversions/pSnxMiSKp5KsX8rcrW6qyyMPwapgMp9b8Ibj80We-webp.webp)
Credits
Client CNEWS
Concept / Production Ramon + Pedro
Creative directors Antoine Tinguely / Laurent Fauchère
Account director Fanny Vuattoux