American Idol new season package
Project
Overview
This season of American Idol on ABC gets a bold new look—real, raw, and completely in-camera. With no CGI or green screens allowed, we crafted a world of semi-abstract music-inspired shapes—microphones, keyboards, and guitars—built from metallic elastic strings that bend light into mesmerizing cyan and pink gradients (brand colors).
In action
When reality takes over
Lights, Camera, Idol!
Shot in a single day with a robotic arm, these striking visuals laid the groundwork for a larger shoot featuring judges Lionel Richie, Luke Bryan, new addition Carrie Underwood, and host Ryan Seacrest. The result: a dynamic blend of live-action and abstract artistry, delivering a fresh, electrifying Idol experience.
Words from the client
«After years of having computer generated graphics for American Idol on ABC, we wanted to elevate the marketing graphics for Season 8. Ramon + Pedro was able to keep the look and feel of where we had been but reimagine it with a practical live action shoot. It's a beautifully designed toolkit that’s a perfect evolution of the past 7 seasons.»
Credits
Client ABC
Concept / Production Ramon + Pedro
Creative directors Antoine Tinguely / Laurent Fauchère
Account director Fanny Vuattoux
Rep Laura Coones
Shoot
Directors Laurent Fauchère & Antoine TInguely
Producer Jenna Dorenbos
DoP David Baumann
Grip João Prates
Set design Pascal Baillods
Making of Maxime Coppey
Data Manager Romain Chautems
Post Production
Motion Design Felix Helfer, Nikola Bartek, Isaline Tardy