Reflecting a heritage
Project
Overview
"Des Racines & Des Ailes" is the FTV show dedicated to heritage and its artisans, to history and know-how for 25 years. It combines closeness and openness to the world through fascinating reports, highlighting passionate people and heritage professionals. Our mission: to redesign the branding of this iconic show.
Case Study
This direction uses the mirror as a symbol of craftsmanship, which highlights the culture and knowledge rooted in heritage.
Logo
The new logo highlights the ampersand, the symbol of the show. The stenciling technique is used in the lettering of the logo, thus giving a unique touch to the Brown typography of France TV.
Mirors
This object, present in the emblematic locations of the show, will reflect and highlight elements of heritage and landscapes.
Words from the client
«Ramon & Pedro, more than an agency, are partners who are always attentive and unfailingly responsive. Their creative approach is remarkable down to the smallest details. A wonderful team, both human and professional.»
Words from the client
«Ramon & Pedro, as their name suggests, are Swiss. What characterizes them the most is precision, elegance, and speed in their work. Right on time! Thanks to them, "Des Racines et des Ailes" has found its new identity.»
Credits
Client France 3
Concept / Production Ramon + Pedro
Creative directors Laurent Fauchère / Antoine Tinguely
Account director Fanny Vuattoux / Christel Sonnard
Shoot
Director & DOP Romain Chautems
Producer Christel Sonnard
Assistant Caméra Samy Guisolan
Post Production
3D François Jaquier
Animation Felix Helfer
Color grading François Jaquier