On-Air Branding & Broadcast Visual Identity: FIFA World Cup 2026™ - A Uniting journey through Mexico, Canada and USA
Overview
Football unites the world
From the Unific Cube to an unifying globe, the project turns host cities, landmarks and football into a journey celebrating the scale, energy and history of the world’s most-watched sporting event.
- Client
- FIFA
- Project
- FWC26 / TV Package
- Platform
- TV / Print / Digital
Brief - Designing a global TV package for rights holders
The tender covered the design and production of on-screen elements for the FIFA World Cup 2026™ broadcasts, including opening and closing animations, match graphics, and additional programme animations.
Creative approach - “From Unific Cube to unifying globe", the emotion of a tournament that unites everyone
For the FIFA World Cup 2026™ we created a complete broadcast design system inspired by the unique energy of the tournament taking place in three countries. Rooted in the values of unity, the concept of Unifying globe translates the excitement of global football into a premium and dynamic visual identity.
Process
Creative direction & visual strategy
Concept development and storytelling
Broadcast graphics design system
Motion graphics and opening sequence design
On-air transitions and other graphics
Cross-platform adaptation (TV, digital, print)
Making of
Discover the creative process behind the FIFA World Cup 2026 on-screen design package.
Map locators
16 map locators reveal the location and beauty of each host cities.
Promo pages
A library of 16 promo pages for the broadcasters to choose from.
Replay Wipes
The replay wipes use the FIFA wordmark and the emblematic trophy.
Stings and Bumpers
Generic and country bumpers were also key elements delivered to broadcasters.
Credits
Client FIFA
Concept / Production Ramon + Pedro
Creative directors Antoine Tinguely / Laurent Fauchère
Account director Fanny Vuattoux
Post production
Producer Fanny Vuattoux, Ivan Vasiljevic , jellna Djuric
Animators: Nikola Bartek, Rémi Bocherens, Romain Chautems, Felix Helfer, Francois Jaquier, Alan Madiata, Doca Mladenovic, Phoenix Rigo, Anna Senchyshena
Storyboard Nayon Kim
Music adaptation Shiverland Production