Outline the ICRC's work in the field and in real life
We created this animated movie for the ICRC in order to present the range of their activity. The challenge was to integrate the notion of hope and optimism within a serious theme, while remaining universal in the representation of human rights.
Who are they?
The ICRC is an independent humanitarian organization that acts as a neutral intermediary to provide protection and assistance to victims of armed conflict.
Frame by frame
Each frame of this animation was drawn by hand, giving the final result the "humanity" that this project invokes.
Once scanned, we process the drawings and add color.
Before a project like this, we draw up a storyboard to illustrate our vision of the film to the client.
The drawings come to life. We assemble them one by one and add camera movements, shadows, etc...
Concept / Production Ramon + Pedro
Creative directors Antoine Tinguely / Laurent Fauchère
Account director Christine Gaulis
Drawing / animation Arthur Bourquin
Compositing Felix Helfer
Sound post-production Brian Bendahan