THE CELLAR THAT BRINGS PEOPLE TOGETHER

Wine has a unique and universal ability to bring people together and create meaningful connections through shared moments. Developed in collaboration with the Octane agency, this audiovisual campaign for Provins brings that idea to life through a contemporary, warm and cinematic visual language.

Conceived as a true multi-platform commercial campaign, the project combines video production and photography to create a consistent visual universe across every communication channel. Through interconnected everyday scenes, the campaign celebrates conviviality, spontaneity and the deeply human dimension of wine.

Broadcast on TV, in cinemas, online and through outdoor advertising, this premium audiovisual campaign positions Provins as an accessible and unifying brand rooted in life’s shared experiences.

Through an original visual concept based on split-screen, two worlds collide and interact within a single narrative. This creative approach juxtaposes different moments in life around a central element: wine, a symbol of sharing and conviviality.

Conceived as a premium advertising film, the campaign plays on visual contrasts and narrative parallels to create a dynamic and immersive rhythm. This visual style reinforces the campaign’s emotional impact and highlights the brand’s identity through a contemporary, cinematic audiovisual production.

The campaign was designed as a multi-platform audiovisual system to ensure a strong and consistent presence across all communication channels.

• - TV campaign

• - Cinema release

• - Digital video content production

• - Web and social media campaign

• - Outdoor advertising and DOOH

• - Photography production for print and outdoor media

Each format was specifically adapted to maintain visual consistency across the commercial films, digital content and campaign visuals.

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