Glasses that adapt to any situation with a snap of the finger


Gut und günstig

With McOptic, die Schweiz blickt durch! We created for them a trilingual national campaign in two days of shooting to last over several seasons and with several offers, without tiring the audience... and still seeing clearly.

Client McOptic
Project Brand Campaign
Platform TV / WEB / Print / OOH

Words from the client

«R+P combines a high level of creativity with perfect execution. We are always highly satisfied with their work!»
avatar client
Joana Urlau Head of Brand Marketing McOptic


Client McOptic
Concept / Production Ramon + Pedro
Creative directors Laurent Fauchère
Account director Fanny Vuattoux

Directors Laurent Fauchère
Producer Fanny Vuattoux
Assitant producer Jenna Dorenbos
DoP David Baumann
DoP assistants Thomas Nyffeler , Pierre Bodino
Photographer Sébastien Agnetti
Photographer assistant Adrien Pilet
Make up artist Noelia de Jesus
Stylist Sandy Juillerat
Decoration manager Natasha Pont
Decoration assistant Benoit Fontaine
Runner Nikola Bartek
Making of Samy Guisolan

Post production
Storyboard Alan Madiata
VFX François Jaquier Editors
Editors Mathieu Oguey, Samy Guisolan
Color grading François Jaquier

Sound Brian Bendahan