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THE CELLAR THAT BRINGS PEOPLE TOGETHER

Project
Overview

Audiovisual campaign for PROVINS

Visually convey the conviviality and unifying power of wine through a premium, accessible, and contemporary concept.

We envisioned a split-screen device where scenes echo and complement one another. By connecting different life moments within a single narrative, wine becomes the common thread running through the film.

Client
Provins
Project
Advertising film / audiovisual campaign
Platform
TV · Film · Digital · DOOH · Outdoor Advertising

Project Overview

Wine has a unique and universal ability to bring people together and create meaningful connections through shared moments. Developed in collaboration with the Octane agency, this audiovisual campaign for Provins brings that idea to life through a contemporary, warm and cinematic visual language.

Conceived as a true multi-platform commercial campaign, the project combines video production and photography to create a consistent visual universe across every communication channel. Through interconnected everyday scenes, the campaign celebrates conviviality, spontaneity and the deeply human dimension of wine.

Broadcast on TV, in cinemas, online and through outdoor advertising, this premium audiovisual campaign positions Provins as an accessible and unifying brand rooted in life’s shared experiences.

Creative approach

Based on a split-screen concept, the film juxtaposes different moments in life linked by a common thread: wine. The scenes echo one another and illustrate wine’s ability to bring people together.

Conceived as a premium advertising film, the campaign uses visual contrasts to create a dynamic and immersive narrative that showcases contemporary audiovisual production and reinforces the brand’s identity.

Making Of

A good film is a strong idea, brought to life through great collaboration. For this campaign, we brought together complementary talents and expertise around a shared vision. A big thank you to this wonderful team for their energy, precision, and commitment. It is thanks to you that this project came to life. Cheers!

Deployment

Designed as a multi-platform audiovisual campaign, the initiative was rolled out across all distribution channels to ensure a consistent brand experience. TV Movies Web and Social Media Outdoor Advertising and DOOH Photography Production

Each format has been adapted to ensure visual consistency across commercials, digital content, and campaign visuals.
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Credits

Client Provins
Agence Octane communication
Project type Advertising film / audiovisual campaign
Production Ramon & Pedro – audiovisual production studio
Distribution TV · Cinema · Digital · DOOH · Outdoor advertising

Concept / Production Ramon + Pedro

Creative Directors Laurent Fauchère, Antoine Tinguely
Account Directors Nicolas Villedary, Fanny Vuattoux
Writing & Voice-over Manuella Maury

Shoot
Directors Laurent Fauchère

1st Assistant Director Isaline Tardy
Film Producers Nicolas Villedary
DoP Guillaume Darbeley
Camera #2 Gianluca Colla

DoP Assistants Gilles Damay, Nils Thibaut, Romain Chautems
Still Photographer Gianluca Colla
Still Photography Producer Sophie Colla

Make-up Artist Sabine Kamber
Stylist Sandy Juillerat
Set Decorator Natasha Pont
Assistant Decorator Cécile Jaermann
Runner Arnaud De Quay

Post-production
Storyboard Alan Madiata
Editors Isaline Tardy

2D VFX Felix Helfer
Color Grading François Jaquier

Music Nikola Bartek
Sound Brian Bendahan