Swap your Jersey – show Respect!


Jersey exchange

The TV spot introduces the shirt-swapping gesture with the participation of six UEFA Respect ambassadors with past and present footballers, Karim Benzema, Clarence Seedorf, Peter Schmeichel and Steffi Jones, as well as referee Pierluigi Collina and coach Ottmar Hitzfeld. Every 16 UEFA EURO 2012 team is represented through its national jersey.

Client UEFA Respect
Project International campaign
Platform TV / Print / Digital
2 ambassadors exchanging their jerseys in sign of respect.


Client UEFA
Concept / Production Ramon + Pedro
Creative directors Antoine Tinguely / Laurent Fauchère
Account director Christine Gaulis