Mezzo TV Branding: Giving Music the Best Place on Screen

Project
Overview

Perfect pitch

To celebrate their 25th anniversary, we redesigned the on-air look of Mezzo and Mezzo Live - creating a new brand package and refreshed opening titles.

Client: MEZZO
Project: Complete rebrand
Platform: TV / Print / Digital

Brief - rebranding & on-air branding

Rethink the brand identity of two channels broadcast in nearly 100 countries. Fortunately, music is a universal language, just like creativity and design.

Creative approach

With the ambition to put music at the heart of this new visual identity, we set out to find the right tone : one that conveys the power of music with precision and elegance.

Mezzo logo: design of the logotype and symbol

The new logo was designed to reflect the channel’s renewed vision. Built around a modern, dynamic typeface, the “O” in “Mezzo” stands out: it symbolizes the viewers’ ears, becoming a strong and distinctive element of the overall identity.

Opening: TV credits & animated logo

The logo truly comes to life through animation. The space created between the “ears” becomes a category container. Each category is highlighted through its own color, making this symbol the beating heart of the channel.

MEZZO Classical

MEZZO Jazz

MEZZO Live

MEZZO Opera

MEZZO Documentary

MEZZO Dance

On-air graphics: modular graphic system

The project was designed so that every element, titles as well as visuals, can be modular and quickly adapted in a logical and efficient way.

Credits

Client Mezzo
Concept / Production Ramon + Pedro
Creative directors Antoine Tinguely / Laurent Fauchère
Account director Tanya Weber

Post Production
Motion Design Felix Helfer

Sound Brian Bendahan