Losing everything superfluous is the motto of our rebrand.
For starters, we “reshaped” the brand using its acronym IS+.
RGB LED SCREEN
Original footage was carefully selected from the IS+ library, rotoscoped, played on a 3x7meters RGB LED screen and shot in UHD.
The result: Macro shots of the LED screen, charged with action and saturated colors.
The slash is an important graphical part of the redesign. It creates a sense of action and speed, while offering many transitional opportunities.
JOURNAL DU FOOT
French League 1 news and international soccer overview.
Coverage leading up to Champions League nights.
SPORTS WEEK END
The “control tower” from Friday 6 PM to Sunday midnight. All
The weekend highlights, all the results, all the reactions.
A constant stream regulated by our journalists and experts.
Here are the commercial breaks “in and out”.
Didactic infographics were crafted to give the insights the viewers are hungry for.