INFOSPORT+
INFOSPORT+ is a Canal + Group network that airs 24/7. The task of this rebrand was to charge the broadcasts with action. From communicating pleasure, energy and expressivity, while respecting the cardinal rules of a news channel. The following ingredients were used to compose this redesign; bold typography, extreme close-ups of RGB LED screen patterns and a diagonal representing speed. Here is a montage of the result:
Logo
Losing everything superfluous is the motto of our rebrand.
For starters, we “reshaped” the brand using its acronym IS+.
RGB LED SCREEN
Original footage was carefully selected from the IS+ library, rotoscoped, played on a 3x7meters RGB LED screen and shot in UHD.
The result: Macro shots of the LED screen, charged with action and saturated colors.
THE SLASH
The slash is an important graphical part of the redesign. It creates a sense of action and speed, while offering many transitional opportunities.
OPEN #1
JOURNAL DU FOOT
French League 1 news and international soccer overview.
Coverage leading up to Champions League nights.
OPEN #2
SPORTS WEEK END
The “control tower” from Friday 6 PM to Sunday midnight. All
The weekend highlights, all the results, all the reactions.
A constant stream regulated by our journalists and experts.
Pub
Here are the commercial breaks “in and out”.
INFOGRAPHICS
Didactic infographics were crafted to give the insights the viewers are hungry for.
