Jimmy
JIMMY is a French channel that plays original international series with strong and controversial characters; modern world anti-heroes. The brief of this rebrand was; for the stars of the series to embody the channel and to encourage the die hard viewers to share their passion with others. The solutions we brought were a new logo, grid system, visual treatment as well as a participatory quiz system.
Logo
A series of blocs create an intriguing and playful brand.
GRID SYSTEM
We created a grid that ensured consistency while facilitating in-house production.
VISUAL TREATMENT
We came up with practical way of morphing the raw material of the channel (the series themselves) into unique moving imagery. A camera is mounted onto a drill when rotating at full speed, the extreme circular motion blur creates mesmerizing backplates.
Kinetic
Network ID’s are made of powerful lines from our anti-heroes and strong images from the shows.
Qui suis-je?
Another quiz where the viewer must guess the anti-heroes name based on three clues.
Qui a dit?
A multiple answer quiz asking the viewer who said a certain quote.
Definition
Fun promos bringing a new spin on a word’s definition.