Swap your Jersey – show Respect! R+P teamed up with the UEFA to promote the idea of Respect at UEFA EURO 2012 through a jersey-exchanging initiative featuring several football personalities as campaign ambassadors.


The TV spot introduces the shirt-swapping gesture with the participation of six UEFA Respect ambassadors with past and present footballers, Karim Benzema, Clarence Seedorf, Peter Schmeichel and Steffi Jones, as well as referee Pierluigi Collina and coach Ottmar Hitzfeld. Each of the 16 UEFA EURO 2012 teams are represented through their national jersey.

Making of

Following the ambassadors, the shoot took place in 3 cities, Madrid, Milan and Geneva. The result, hundreds of takes and hours of fun. 


Watch how Steffi became Clarence in a few clicks… 

Print campaign

A print poster campaign was displayed in all the host cities with visuals of Respect Ambassadors exchanging their jerseys.